
Electronic Arts Inc. (NASDAQ: ERTS) today announced that based on internal estimates, Battlefield 3™ has sold through five million units in the first week globally, making it the fastest-selling game in EA’s history. The outstanding retail performance is driven by critic’s reviews averaging above 85 on console and above 90 on PC.* Word-of-mouth from gamers is also driving sales – Battlefield 3 now has more than 2.5 Million “likes” on Facebook®. Following the tradition of all games in this storied franchise; Battlefield 3 includes a superior multi-player experience. Consumers have logged-on in unprecedented numbers to team up and join the battle. Server stability was solid in the first weekend, delivering EA’s highest-ever usage rates.
Battlefield 3 continues to set new EA records this weekend**:
- 2.5 Million Facebook “likes” with hundreds of thousands of fans actively engaged
- Over 200K followers on Twitter®
- Battlefield 3 fans executed 73M savior kills, 48M revives and destroyed 67M vehicles
“From Tokyo to Los Angeles, Sydney to London, millions of fans have been playing all weekend long — we are overwhelmed by the global response to Battlefield 3,” said Patrick Soderlund, Executive Vice President of the EA Games Label. “It is extremely gratifying to deliver an entertainment experience that delights our fans, and to have the opportunity to introduce new people to the franchise. Already, we are seeing unprecedented play times and online activity which is very rewarding. This launch solidifies Battlefield as a leading entertainment brand.”
Battlefield 3 employs the state-of-the-art Frostbite™ 2 game engine that creates a massive sense of scale, completely destructible environments and enables players to pilot a range of vehicles from jets and tanks to choppers and jeeps. With the addition of Battlelog, the Battlefield social network service, fans can stay connected as they rise to the challenge to become one of the world’s best soldiers.
Battlefield 3 is available now in North America and Europe for the Xbox 360® videogame and entertainment system, PlayStation®3 computer entertainment system and PC.Battlefield 3 is rated “M” for Mature by the ESRB. Fans of the game and DICE can purchase merchandise online at the all-new DICE store at www.store.dice.se. For more information on Battlefield 3, please visit www.battlefield.com, and for the latest news on Battlefield please visit http://www.facebook.com/battlefield or follow us on Twitter® atwww.twitter.com/battlefield.
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